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Our Story
We set out to prove that laundry care can be both uncompromisingly effective and genuinely kind to the planet. No trade-offs.
Born in the heart of Europe
WOSH is a brand of Limitless Group, headquartered in Vienna, Austria. What started as a frustration with overpriced, underperforming detergents became a mission: build the cleanest, most concentrated laundry formula money can buy — and make it accessible to everyone.
Our formulas are developed in partnership with leading Austrian chemical laboratories and manufactured under strict EU regulations.
Our Values
Premium European Quality
Every bottle is formulated and manufactured in Austria using pharmaceutical-grade ingredients sourced exclusively within the EU.
Sustainability First
Concentrated formulas mean less water shipped, less plastic per wash, and biodegradable surfactants that are gentle on waterways.
Relentless Innovation
Our R&D lab continuously tests over 200 ingredient combinations to deliver maximum cleaning power at minimum environmental cost.
Radical Transparency
Full ingredient lists, origin details, and environmental impact data — published openly for every product we make.
Production & Ingredients
Every WOSH formula starts with a shortlist of high-purity, EU-sourced surfactants and enzymes. We use no fillers, no unnecessary dyes, and no microplastics — ever.
A Small Team. Obsessed With Quality.
We are a lean crew of chemists, designers, and operators united by one conviction: daily essentials deserve the same attention to detail as luxury goods. Based in Vienna, we ship across Central Europe and are expanding every quarter.
Ready to Wosh?
Discover our full range of premium, concentrated laundry formulas — starting from just €0.13 per wash.
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